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MUC School of Journalism and Communication

School Overview & Development History


Education about journalism at Minzu University of China began in the early 1960s with the minority in-service cadre journalism research class. In 1984, the Department of Chinese Language and Literature officially opened the journalism undergraduate major. In 1989, it began to recruit graduate students to research the history of ethnic newspapers and journals. In 2000, the school was awarded the right to confer a master’s degree in journalism. After that, the MUC School of Literature and Journalism and Communication was established in 2002, and a major encompassing the topic of advertising was opened in 2003. In 2010, the school was awarded the right to confer a master’s degree in journalism and communication. In 2011, it started to enroll the first communication postgraduate students. In 2014, it cooperated with the Tibetan Language Research Institute to set up a Tibetan Experimental Class of journalism, enrolling four students. After that, in September of 2019, it began enrolling students in the Ethnic Experimental Class of journalism. In 2014, it became the second school in the entire country to have the right to award masters degrees in journalism and communication (MJC). In 2015, the school started to officially recruit masters students in the major of journalism and communication. The School of Journalism and Communication was established independently on July 9, 2019, and was no longer a department of any other MUC school.



The journalism major of Minzu University of China is based on the orientation and advantages of this university's rich ethnic characteristics and integrates them to its talent training and scientific research programs. The school's scientific research is based on the social development needs of the country and ethnic regions. The journalism major focuses on research about the history of journalism of Chinese ethnic minorities. The communication major focuses on the development of cross-ethnic cultural communication and ethnic cultural identity research. A stable academic team inside the school has self-developed a research project titled "National Film and Television and Intangible Heritage Digital Inheritance," formed through multi-disciplinary interleaving and has achieved good academic research results. In recent years, both the discipline of journalism and communication have made continuous breakthroughs in scientific research. Since 2015, more than ten projects of the National Social Science Fund and provincial and ministerial projects have been established. A batch of relatively high-quality scientific research results has been produced. The school's efforts to conduct scientific research have won its instructors and researchers the Beijing Municipal Social Science Outstanding Achievement Award (2nd Prize) and the Social Science Research Award of the National Civil Affairs Commission (2nd and 3rd Prize).



The school is the first chairman unit of the Chinese Journalism History Research Committee and the Chinese Journalism History Society's executive director unit. The school also functions as the vice-chairman unit of the National Film and Television Research Committee of the Chinese University Film and Television Society and the director unit of the Chinese University Film and Television Society. The school cooperated with the Beijing Municipal Civil Affairs Commission to establish the China National Film and Television Research Center. It also cooperated with the National Program Center of China Central Radio and Television to establish the "National Language Broadcasting and Evaluation Base." The school's institute-level scientific research platform also includes the China News Communication Research Center and New Media Research centers, etc.

The establishment of the Tibetan Experimental Class of Journalismhas attracted widespread interest and high praise from all walks of life, and is known as the "National Project." Important media such as Guangming Daily, Economic Daily, China Press, Radio and Television, People's Daily Online, Xinhuanet, and others have all published special reports regarding the establishment of the Tibetan Language Base Class Journalism at our school. The exploration of Tibetan-Chinese bilingual journalism and communication talent training has also played a demonstrative and leading role for ethnic colleges and universities "ethnic language + professional education." In 2018, the experimental class's results earned the school 1st prize during the Beijing Education and Teaching Achievement Award.



After 35 years of undergraduate education and 30 years of postgraduate education development, more than 3,000 journalism and undergraduate communication graduates and nearly 1,000 postgraduates have been trained. The graduates represent 48 ethnic minorities from around China. Some of them have become the first undergraduate or graduate students majoring in journalism. Outstanding students have won the "Fan Changjiang News Award" and "China News Award." At present, there are nearly 700 undergraduates, postgraduates, and international students majoring in journalism and communication.

In the past ten years, the school's teaching achievements have helped it win 1st prize during the Teaching Achievements Ceremony of Minzu University of China on numerous occasions. The first and the 1st and 2nd prizes for teaching achievements during the Beijing Higher Education Institutions Awards. Many instructors have undertaken several teaching reform projects in Beijing and with the National Civil Affairs Commission. Many have been conferred 2nd and 3rd prize during the Beijing Basic Teaching Skills Competition.


Majors & Programs


At present, the MUC School of Journalism and Communication has a first-level master's degree in journalism and communication as well as undergraduate degrees in journalism and advertising. Other than this, there is an ethnic experimental class of journalism.




Undergraduate Programs (4-Year Programs)

  • Journalism

  • Advertising


Academic Master's Programs (3-Year Programs)

  • Journalism

  • Communications


Professional Master's Programs (3-Year Programs)

  • Journalism

  • Communications


Other Specialized Coursework (Program Durations Vary)

  • Tibetan Experimental Class of Journalism

Students that graduate from our school go on to continue studying for masters and doctoral degrees at prestigious universities including Peking University, Tsinghua University, Beijing Normal University, Renmin University of China, Communication University of China, Fudan University, Wuhan University, Huazhong University of Science and Technology, Nanjing University, Sun Yat-sen University, and other well-known domestic institutions as well as Stanford, University of Southern California, Edinburgh, Westminster, and other well-known foreign universities. The quality of students is high, and employment is guaranteed. The employment rate for those with undergraduate degrees remains above 90%, and the employment rate for those with graduate degrees remains at 100%.


School Focus, Beliefs & Development Objectives 


In more than 30 years of development, the college has formed a model of seeking truth and being pragmatic, paying equal attention to scientific research and talent training. The school insists on cultivating morality, taking students and teachers as the dual center, and actively creating a good environment that is conducive to the growth of students and the promotion and development of teachers. In the future, the school will be upright and innovative, inclusive, gradual, continuous innovation and development, improve the quality of talent training, and enhance the discipline's comprehensive strength.

The school has built a relatively complete practical teaching system and is committed to cultivating talents with equal emphasis on knowledge and action. The school is a highlight facility of the Beijing National Cultural Communication Experimental Teaching Demonstration Center. It has an electronic editing and typesetting laboratory, a nonlinear editing laboratory, and a digital media laboratory. The school cooperated with the Central People's Broadcasting Station to open a summer training camp, and cooperated with a number of new media platforms to build a media integration workstation. The student sponsors the academic journal "Minder".



 Our Talent


The faculty of our school is young, hardworking, energetic, and innovative. There are currently 28 faculty members, including 20 full-time teachers in teaching and research positions. The proportion of instructors with senior titles accounts for 60% of the total number of full-time teachers, and the proportion of instructors with doctoral degrees accounts for 70%. At the same time, more than 70% of the instructors in the instructor team have overseas visiting experience, and more than 50% of the instructors are "dual-teacher types" with a dual background of industry + academia.

The school currently has 1 doctoral tutor, 8 academic master tutors, 14 professional master tutors, 2 off-campus part-time academic master tutors, and 6 off-campus part-time professional master tutors. Among the mentors, many enjoy the special government allowance of the State Council, and many are selected as the leading talents of the National Civil Affairs Commission, the young and middle-aged talents of the National Civil Affairs Commission, the "four batches" of the national propaganda and cultural system, the top ten national radio and television theory talents, and the Beijing Promote the "four batches" of talents in the cultural system and outstanding young backbone talents in Beijing. Many instructors have won the Beijing Excellent Teachers Award, Baosteel Excellent Teachers Special Award, and the China Higher Education Association Advertising Art Education Outstanding Contribution Award. Many instructors have served as national language promotion experts of the Ministry of Education, review experts of the National Art Fund, judges of important domestic professional competitions, and directors of large-scale events.

The discipline focuses on establishing exchanges and cooperation with well-known news and communication colleges and universities at home and abroad and the industry. More than 30 cutting-edge lectures are held every year, and academics and industry experts are invited to give lectures and professional guidance. In terms of industry exchanges, the journalism and communication disciplines are closely connected with the capital's national media and new media technology companies, and 40 industry mentors with professional and academic levels have been hired to give full play to the collaborative education mechanism in all aspects of talent training.


School Leadership

Dean and Deputy Secretary of the Party Committee: Zhao Lifang

Secretary of the Party Committee: Yi Ligui

Secretary of the Disciplinary Committee: Peng Yahua

Deputy Dean: Mao Zhanwen

Deputy Dean: Chen Junni


Academic Exchanges and Cooperation at Home and Abroad

One of the main channels through which our school's instructors and students have participated in various forms of international exchange is through coverage of international news stories. Some include the work outlined in the professor profiles mentioned below.

Examples of Our Scholars



Zhao Lifang (赵丽芳), Han Ethnicity


Ph.D. in Journalism



Zhao Lifang is both a supervisor of Master's Candidates in Journalism and a supervisor of Master's Candidates in Journalism and Communication.(Chinese CV:


Research Interests & Activity

She is interested in journalism and social development in ethnic regions, ethnic film and television research as well as cross-cultural communication.

  • Participated in the major project of the National Social Science Fund "Innovative Research on the Overseas Communication of Chinese Culture" (14ZD056)

  • Participated in the National Social Science Fund Project "Research on "Focus Interview""

  • Participated in the National Social Science Fund Project "Reform of Production and Broadcasting System and Development of TV Industry"


Educational Background and Work Experience

  • 2001-present Teaching at the Minzu University of China

  • 2013-2014 National Program Center of China National Radio

  • 2003-2009 Department of Communication, School of Journalism, Communication University of China, received a PhD in Literature


Key Projects

  • Executive Director of Chinese Journalism History Society

  • Vice President of the National Film and Television Research Association of China Advanced Film and Television Society

  • Member of the Expert Committee of China Radio and Television Federation




  • Lectures on Communication Theory

  • Research Methods of Journalism and Communication

  • Frontiers of Journalism and Communication



  • Journalism and Communication Theory Research

  • Journalism and Communication Research Methods

  • Frontier Lectures on Journalism and Communication


Awards and Honors:

  • Awarded the title of Leading Talent of the National Civil Affairs Commission in 2019

  • In 2019, she won the second prize of the 15th Beijing Social Science Outstanding Achievement Award

  • In 2018, teaching reform achievements won the first prize of Beijing Teaching Achievement



1) Ma Zhiyuan, Zhao Lifang. An Analysis of the Creation of Ethnic Films in a Cross-cultural Context (Taking the movie "Home in a Place with Abundant Water and Grass" As An Example) [J]. Film Review, Issue 12, 2019.

2) Huang Jiasheng, Zhao Lifang. From Poaching to Hunting: Henry Jenkins' Theory and Practice of Participation Culture [J], Film Review, Issue 2, 2019.

3) Zhao Lifang. Promoting the Development of National Broadcasting in the Era of Integrated Media [J], Modern Audiovisual, Issue 3, 2019.



Cheng Gang (程刚), Han Ethnicity


Ph.D. in Journalism



Cheng Gang graduated from the Journalism Department of Fudan University in 1987. Before being transferred to MUC in 2013, he was the chief reporter of the Global Times. He has made major contributions to international stories in the past. For example, he did stories with coverage of topics during the Lebanon-Israel War in 2006, the worst period of the war in Iraq in 2007, the Libya War in 2011, the "March 12" earthquake in Japan and the Fukushima nuclear accident amongst others. Domestically, he has covered the undemarcated Sino-Indian border disputed areas, the four poles of China's territories, the waters of the Diaoyu Islands, Nansha, Xisha, Zhongsha... all the land borders and seas in all directions of China. Without at doubt, he has rich experience in journalism. Now he concentrates on teaching news business and international reporting courses. (Chinese CV:


Research Interests & Activity

News practice andinternational news.




  • News Interviews

  • News Writing

  • News Editing

  • Special Reports

  • International News



  • Research on the Production of Integrated Media Content

  • International Reporting Topics and News Practice Research



LuLeping (吕乐平), Han Ethnicity


Ph.D. in Journalism



He is a professor of Journalism Practice Teaching and Research Section, Master's Tutor of Communication. Research direction: film and television communication, cross-cultural communication (Chinese CV:


Courses Taught:

  • China Radio and Television Society Award, 2001

  • Excellent Paper Award of China Golden Eagle TV Art Festival, 2004

  • Excellent Academic Work Award of the Film and Television Society of China, 2008


Educational Background/Work Experience:

  • 2002-2005 Communication University of China, majoring in radio and television art, received a doctorate in literature

  • From 1990 to 2002, he worked as a director and reporter in cultural institutions and television media


Research Interests & Activity

  • Presided over the major Beijing research project "Beijing Region Radio and Film Industry Development Strategy" sub-project "Beijing Region Film Development Overview"

  • Presided over the teaching reform project of the Minzu University of China, "Cultivating Radio and Television News Talents Who Adapt to the Requirements of Digitalization-Reconstruction of the Teaching Content System of the Introduction to Radio and Television Course"

  • Presided over the 985 research project of Minzu University of China, "Research on the Conditions of Film and Television Cross-border Communication"


Key Projects

  • Editorial Board Member of "Educational Media Research"


Representative Publications

1) Lu Leping (2003), Genre and Genre: The Cultural Deviation of Domestic TV Series, "Modern Communication", (2).

2) Lu Leping (2003), Aesthetic Exploration of the Plainness of TV Dramas, "Contemporary Movies", (4), Reprinted in full text in Renmin University of China Newspapers and Periodicals "Film and Television Art" Vol. 5, 2003.

3) Lu Leping (2003), TV series and national cultural brands, "Art News", May 15, 2003.




  • Introduction to Radio and Television

  • Special Research on Television

  • Introduction to Film and Television Art

  • Intercultural Communication

  • Graduate

  • Cross-cultural Communication Research

  • Visual Cultural Communication Research


School Slogan


"To be well informed of the world and to argue and be realistic"

(博闻世事 明辩求实)

The disciplines of journalism and communication adhere to the two-dimensional policy of competitiveness and complementarity in the training of undergraduates and graduate students, not only insisting on the training of talents to benchmark first-class universities and cultivating high-quality, competitive talents; but also emphasizing the enrollment and training of ethnic universities positioning in higher education, adopting differentiated school running measures, highlighting school running characteristics, training minority journalism talents through experimental classes, and forming a complementary structure of talent training with non-ethnic colleges and universities amongst other things.



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